How to Conduct a Simple Search Engine Optimization Audit on a Website
It is essential to conduct routine Search Engine Optimization audits on your website in order to guarantee that you are not falling behind the competition. If you are unable to make effective use of your website. It can result in a significant drop in business, and this is true regardless of the sector in which you operate or the size of your company. You can, however, easily ensure that your site ranks high in the results provided by search engines. If you are equipped with the appropriate tools and information. Let’s get started with more information about it in this post by the leading digital marketing agency in India:
What is an SEO audit?
An SEO audit is a comprehensive evaluation of your website that is included in reasonably priced SEO packages. Its purpose is to guarantee that you are utilising the appropriate and most recent methods of optimization, and that as a result, you are ranking well in search engines like as Google and Bing. An SEO audit can help you identify many of the difficulties and limits that are preventing your website from climbing higher in the search engine results.
If you are unsure of how to perform a basic SEO audit on your website. There are a variety of tools, both free and paid. That can be found on the internet that will assist you in completing the task in a timely and efficient manner. In light of this, let’s have a look at some of the fundamentals of performing an SEO audit on your website:
Optimize for Meta tags:
The most fundamental aspect of search engine optimization is the use of meta tags. You need to make sure that the SEO title, keywords, and description of your website are included in the meta tags. Doing so will help improve the click-through rates. The majority of these services have an intuitive user interface. Which only requires you to enter the URL of your website, upload a few files and checklists. And then provide you with all of the relevant information in a matter of seconds.
Perform on-page SEO Audit:
After you have optimised your meta tags, it is crucial to look at on-page elements such as page names, headings, the layout of the content organisation, and HTML validation. These aspects all play a huge impact in how well your site ranks with relevant keywords. It is of the utmost importance that the pages of your website be optimised for certain searches in order for search engines to have no trouble locating them.
Check for crawl errors:
It is essential to determine whether or not Googlebot is capable of crawling and indexing all of the pages on your website. The ‘unable to crawl’ issue, which occurs when Google is unable to access your website’s pages. Is one of the most typical reasons for decreasing organic traffic from search engines. This occurs for a variety of reasons, including a low page authority, frequent server outages, an excessive number of redirects on a single URL, and so on. Checking through the Google Search Console would be the most effective method.
Check for duplicate content:
If your website has duplicate material, you run the risk of receiving a significant penalty from Google. It is of the utmost importance that you check to see if there are any pages or posts on your website. That contain content that is identical to or duplicates other content. Which in turn could be harming the flow of visitors to your website. You can use any tool available online to locate any material on your website that was copied and pasted. And you can then swiftly get rid of it by modifying the meta tags and headers.
Check for 404s and redirects:
In a fundamental SEO analysis, ensuring that none of your web pages include broken links is the single most critical item to check for. Broken links result in 404 errors, which means that search engines lose trust in your website and your rankings drop even further as a result. You should also check to see if the redirects on your website are working correctly.
The 404 error code indicates that the page in question cannot be located on your website. Visit Google Webmaster Tools and choose the ‘Health’ tab in order to search for 404 errors. You will see all of the broken links that search engines have been unable to crawl or find in this health report. This can result in a significant reduction in ranking, so be sure to check it out. You have the option of directing them to a page that will be valuable to them or removing them entirely from your website.
Check for fragmented internal link structure:
Because they make it simpler for search engine bots to navigate your website, internal links are an essential component of search engine optimization (SEO). It is essential that all links direct users to the most pertinent pages on the website rather of taking them elsewhere. You should make it a priority to ensure that no two pages on your website share the same target keywords. If they did, then those pages would be in direct competition with one another for higher rankings. If at all feasible, you should always try to employ phrases rather than individual keywords.
Check for website loading speed:
The amount of time it takes for your web pages to load is another significant factor. That you need to take into consideration during a fundamental SEO audit. Websites that load quickly are currently given preference by Google over those that load slowly because, in addition to being user-friendly. They convey the impression of being relevant and trustworthy. In order to establish how long it takes for your web page to load. You have the option of using either free internet tools or premium plugins that are also found online.
You can quickly run a fundamental SEO audit on your website using the checklist that was provided above. Which will allow you to make it more valuable. However, in order to obtain the best results possible from search engine optimization (SEO). It is always best to get assistance from a professional reseller company. They will offer you with individuals who are both qualified and experienced. And they will follow the appropriate procedures in order to boost the credibility and online presence of your website.
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